Audience reports

TikTok audience analysis, before you sign the deal.

See who really engages with a TikTok creator: where they are, the language they write in, their age and gender, what they care about, and whether the followers look real. Made on demand, one creator at a time.

Follower quality verdict Country, language, age and gender Shareable link, JSON and CSV export
Example report

A real report, on @jackroberts____.

An AI tools creator with about 80K followers. Open the report the way a client sees it: one link to share with your team, a summary line at the top, and the full data as JSON or CSV. It reads in English or Japanese.

Cover of the Tokfluence audience report on @jackroberts____: 79.7K followers, niches and a one-line audience summary
Follower quality

A follower quality verdict, against creators the same size.

Every report opens with a verdict on the follower count: healthy, mixed or suspicious. It sets the creator beside every creator in our index with the same number of followers, and shows the three checks behind the verdict.

  • Engagement: likes, comments and shares per follower, against the median for the band.
  • Reach: views per follower, against the median for the band.
  • Growth: follower jumps that likes do not explain.
Follower quality chapter of a Tokfluence audience report: a Healthy verdict with engagement, reach and growth checks
Demographics

Who the audience is: country, language, age and gender.

See where the followers who engage are, the languages they write in, and how they split by gender and age band. Every chart prints how many people it rests on and how many could not be read, so an unknown never shows up as zero.

  • Countries, with the share that could not be placed
  • Languages
  • Gender, and age by gender in wide bands from 13-24 to 55+
Demographics chapter of a Tokfluence audience report: countries, languages, and age by gender
Authenticity

How much of the engaged audience looks fake.

The share of suspicious accounts among the followers who engage, with the share of empty profiles and of accounts that follow 1,500 or more others. A clean follower count can still sit on top of engagement that is not real; this is where it shows.

Authenticity chapter of a Tokfluence audience report: share of suspicious accounts among engaged followers
Interests and brands

What the audience talks about, and the brands it names.

The interests that run through the audience, the brands followers name and how often, a few of their own words, and the followers with large followings of their own. Useful when the question is not "how big" but "would my product belong here".

  • Interests, as a share of the audience
  • Brands they talk about, with counts
  • Notable fans: followers with large accounts of their own
Interests chapter of a Tokfluence audience report: interest shares and the brands engaged followers name
Performance

Performance on recent videos.

Median and mean views, likes and comments over the creator's recent videos, the engagement rate per view and per follower, and where the creator ranks for engagement among creators with the same follower count.

Performance chapter of a Tokfluence audience report: engagement rate, likes, comments and views per video
Brand partnerships

Who already works with them.

Which recent videos are brand partnerships, the brands and creators featured in them, and the hashtags the creator uses most. You see the competitors before you sign, not after.

Brand partnerships chapter of a Tokfluence audience report: paid videos on a timeline, brands featured and top hashtags
On demand

Reports are made on demand, per creator.

There is no published price. Tell us which creators you want read, or how many a month, and we reply with a quote.

Method

How we measure

Why the engaged audience, and not every follower?

TikTok does not let anyone read a creator's full follower list. So we read the followers who show up: the people who comment on the creator's recent videos. They are the part of the audience a brand's post reaches first, and the only part whose profiles can be read.

Where does each figure come from?

Countries come from where each person's latest public video was posted, which is not proof of where they live. Languages come from what they write. Interests and brands come from their comments and bios, read by an AI model. Age and gender are estimated mostly from profile pictures, some from ages people state, never from a name, and only ever shown as totals.

How does the follower quality verdict work?

From public counts: engagement and views per follower against creators of the same size in our index, and follower counts beside lifetime likes over time. Follower lists cannot be read, so it is a verdict, not a count. We never state a percentage of fake followers as fact.

How big is the sample?

Each report reads hundreds of engaged followers across the creator's recent videos. Every chart prints its own base and the share that could not be read, and every figure is an estimate.

Are there creators you will not report on?

Yes. We do not produce a report on a creator whose bio states they are a minor, and ages are only ever shown in wide bands.

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Disclaimer The data Tokfluence provides is not authorized or verified by TikTok. We are gathering data from the TikTok website not an API.Tiktok does not endorse the data being shared. We are not an official partner of TikTok.