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The TikTok creator economy, in numbers.
Everyone has opinions about what's blowing up on TikTok. We have the data. One email a week with the fastest-growing niches, real engagement benchmarks, and which brands are paying creators right now.
📈 Movers of the week
@momowelch
Home & DIY
@mealsbymaia
Budget food
@kyra.runs
Running
Also in this issue: 3 brands ramping paid creator campaigns, and engagement benchmarks for the 50K–200K tier.
15M+
TikTok creators indexed and analyzed
48,000+
Creators with disclosed brand partnerships tracked
1 email
Per week, every Tuesday
5 min
To read, zero fluff
What's inside
Every issue, three signals.
01
Movers of the week.
The creators and niches growing fastest right now, pulled straight from our index. Spot trends before the press writes about them.
02
Brand watch.
Which brands are running paid creator campaigns, built from disclosed-partnership data nobody else publishes.
03
Benchmarks.
Engagement rates by follower tier and region, so you know what "good" actually looks like before your next campaign.
Who it's for
Built for people who work with creators.
Marketers planning UGC campaigns, agencies scouting talent, founders watching the creator economy. If you make decisions about TikTok creators, this is the five-minute read that keeps you ahead.