The Tokfluence blog
Practical guides on finding, vetting and paying creators - written from what we see across our TikTok creator index.
Creator dataWhat TikTok Creators Actually Charge, by Follower Tier
Published rate cards say what creators ask. We measured how many views each tier actually gets, so you can see what those rates cost per 1,000 views.
Influencer marketingInfluencer Outreach That Actually Gets Replies
Small creators answer DMs, big ones answer through a manager. Here is which channel to use at each follower size, three short templates, and when to stop.
Influencer marketingTikTok Creator Marketplace (TikTok One): What It Is and What It Lacks
Most Creator Marketplace guides predate the move to TikTok One and still quote the old 10,000-follower rule. Here is how it works now, what it is missing, and when to use both.
Influencer marketingWhat Is Influencer Whitelisting? How It Works and What It Costs
Whitelisting means running paid ads from a creator's handle. Here is how it works on TikTok and Meta, what creators charge for it, and why engagement rate alone is the wrong screen.
Influencer marketingHow to Find UGC Creators: Marketplaces, Search Tools and TikTok
Most UGC guides are written for people who want to become one. This one is for brands: three places to look, what each costs, and where the bigger pool hides.
Creator data10 Best Influencer Marketing APIs in 2026, Priced per Profile
The influencer API roundups that rank are written by vendors, and none do the one sum developers need. Here are ten APIs, with the cost of a single creator profile worked out.
Creator dataBest TikTok MCP Servers for Claude and ChatGPT (2026)
Many TikTok MCP servers can only fetch a profile you already know. Here are seven, split by whether they can actually find creators, with prices and install steps.
Influencer marketingHow to Run Your First Influencer Campaign
Most guides treat this as a strategy problem. It is mostly a logistics problem. Here is the version that assumes a small budget, no agency and a month.
Influencer marketing8 Best Influencer Marketing Platforms in 2026
Most roundups list sixteen tools and never mention what any of them cost. Here are eight, with the prices and the monthly caps that actually decide it.
Creator dataInfluencer Tiers Explained: Nano, Micro, Macro and Mega
Five follower bands, and the engagement numbers behind them. We measured 1,500 creators to check whether smaller really does mean more engaged.
Influencer marketing7 Sponsorship Social Media Post Examples That Actually Convert
The best sponsored posts do more than display a product. Here are seven formats that give a brand mention a reason to exist.