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The Tokfluence blog

Practical guides on finding, vetting and paying creators - written from what we see across 15M+ profiles.

Bar chart of median TikTok engagement rate by follower tier, from nano through to megaCreator data

Influencer Tiers Explained: Nano, Micro, Macro and Mega

Five follower bands, and the engagement numbers behind them. We measured 1,500 creators to check whether smaller really does mean more engaged.

9 min readA phone showing a TikTok creator profile beside a second phone displaying the TikTok logoInfluencer marketing

7 Sponsorship Social Media Post Examples That Actually Convert

The best sponsored posts do more than display a product. Here are seven formats that give a brand mention a reason to exist.

11 min read

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Disclaimer The data Tokfluence provides is not authorized or verified by TikTok. We are gathering data from the TikTok website not an API.Tiktok does not endorse the data being shared. We are not an official partner of TikTok.