TikTok campaign tracking built for agencies.
Track every post your creators deliver, views, CPM, GMV from TikTok Shop and ROI in one dashboard. From discovery to client-ready reports, on one platform.
From a creator on a list to a client-ready report, in four steps.
Tokfluence runs the whole campaign loop on one platform — so the discovery work flows directly into the tracking work, and into the reporting your clients see.
- STEP 01
Find your creators
Search 10M+ TikTok creators by niche, audience, country and engagement. Add the right ones to a campaign list.
- STEP 02
Mark as collaborating
Once a deal closes, update the creator's status. The pipeline view shows where every conversation stands.
- STEP 03
Add the post URLs
Paste a post URL or pick from a creator's recent posts. Record what you paid. Tokfluence pulls the rest.
- STEP 04
Report to your client
Views, CPM, GMV from TikTok Shop and ROI keep refreshing automatically. Share a live link with your client.
Seven headline KPIs at the top of every campaign.
Spend (agency + creator fees), creators tracked, posts, total views, CPM, GMV pulled from TikTok Shop, and ROI against your target multiple — the metrics your account director and your client both ask about, side by side, always fresh.
- Auto-calculated CPM from the spend you record
- GMV pulled directly from TikTok Shop, attributed to each creator
- ROI tracked against a target multiple you set per campaign
- Per-creator auto-stop countdown so a campaign cannot overspend its window
- One-click refresh re-fetches every tracked post (rate-limited)
Every post your creators delivered, with the numbers that matter.
Views, likes, comments, shares, engagement rate, posted-on date, CPM — plus brand-safety chips for music used, post duration, and licensed audio. All in one row, per post.
Rank delivered creators by views, CPM, GMV and ROI.
Built for agencies running many creators per campaign. Sort, compare, and immediately see who delivered — and who's worth re-booking next quarter.
- Sort by views, posts, spend, CPM, GMV or ROI
- Performance carries forward across campaigns
- Identify top performers for renewal at a glance
| # | Creator | Posts | Views | Spend | CPM | ROI |
|---|---|---|---|---|---|---|
| 01 | @momowelch Mo Welch | 4 | 2.1M | $3,200 | $1.52 | 5.2× |
| 02 | @ollie Ollie Pet Health | 3 | 1.4M | $2,500 | $1.79 | 4.8× |
| 03 | @tinydeskco Tiny Desk Co. | 5 | 980K | $1,800 | $1.84 | 4.4× |
| 04 | @homewithjules Jules Romero | 2 | 640K | $1,200 | $1.88 | 4.1× |
| 05 | @nestlab Nest Lab Studio | 3 | 510K | $1,500 | $2.94 | 3.2× |
Read what audiences are saying, inside the dashboard.
The comments drawer pulls every comment on every tracked post. Quote the best ones in client reports. Track sentiment shifts. Inform the next creative brief with the audience's own words.
- All comments per post, sortable by likes and recency
- Date-stamped for moderation and reporting
- Surface sentiment without scrolling TikTok manually
One link. Every metric. No login required.
Every campaign generates a public, read-only report URL — share it with clients via email, Slack, or directly in a deck. Stakeholders see the same live data you do, without a Tokfluence account.
- Generated and copyable in one click
- Auto-refreshing — no PDF, no end-of-week scramble
- Branded for your agency, not for Tokfluence
TikTok analytics is creator-side. Tokfluence is buyer-side.
Native TikTok analytics show one creator their numbers. Manual tracking in spreadsheets is brittle and goes stale within a week. Tokfluence correlates the money you spent with the views you got, across every creator, in one live dashboard.
Campaign Tracking is included on Pro.
Pro is $99/mo, one plan with everything inside. Free users see the entry points and can upgrade in two clicks. Cancel anytime.
Questions agencies ask before adopting Tokfluence.
TikTok campaign tracking is the practice of monitoring every paid TikTok post a creator delivers as part of a campaign — views, CPM, GMV from TikTok Shop, ROI, and audience response — in one place. Tokfluence is purpose-built for buyer-side tracking: it correlates the money you spent with the performance you got across every creator and every post.