Upfluence rates 4.6 on G2 and 3.4 on Trustpilot. That gap is the most useful thing anyone can tell you about it, because almost every low review names the same thing, and it is not the software.
TL;DR
The short answer: Tokfluence at $99 published and monthly, GRIN if you genuinely need the full programme, Heepsy if budget is the constraint.
Why people leave: the contract. Buyers report being sold what they understood as month-to-month, then finding a 12-month term with no early exit.
The real number: no rate card exists. Third-party reporting puts an all-modules minimum around $1,276 a month before seats.
The caveat: if you need creator activity attributed back to Shopify revenue, Upfluence does a job most of this list does not.
Prices read from each vendor's own pricing page in September 2026, except where a vendor publishes none. Upfluence is in that group, so every figure attached to it here is either quoted from their own site or labelled as third-party reporting.
The complaints come from public reviews on G2, Capterra and Trustpilot, weighted towards the ones several reviewers raise independently. We build a competing tool, so read the "pick Upfluence instead if" lines.
Why do brands look for Upfluence alternatives?
The review scores tell the story before the reviews do. 4.6 on G2 across 139 reviews is a well-liked product. 3.4 on Trustpilot is not. Software rarely produces that gap. Commercial terms do.
The 12-month minimum. The complaint that repeats, almost to the word: buyers who understood they were trying the platform, or signing for six months, discovering a twelve-month commitment with no early exit.
You cannot see a price. No published rate card, no plan comparison, no way to budget without sitting through a sales call. For a team comparing five tools that is a meeting before you have a number.
The quote is not the cost. Reviewers report extra seats, API access as a paid add-on, and modules that sound optional until you try to run a campaign without them.
Creator response rates. A recurring G2 theme is low response and weak conversion from Upfluence-sourced creators relative to the spend.
upfluence.com/pricingWhat sits at upfluence.com/pricing, captured September 2026. Modular and custom-quoted, with a demo booking rather than a rate card. Every Upfluence figure on this page had to come from somewhere else, and that is why.
What Upfluence gets right
The 4.6 on G2 is earned, and none of the above is about the software being bad. It is about what you sign.
Revenue attribution. Creator activity tied back to Shopify and other ecommerce platforms, which most of this list cannot do.
End-to-end. Discovery, outreach, affiliate and reporting under one system.
Deep integrations with the ecommerce stack a DTC brand already runs.
Onboarding and support that reviewers consistently rate well.
12-month minimum, and buyers report not realising it.
No published pricing at all.
Seats and API access priced as add-ons.
Trustpilot 3.4 against 4.6 on G2, almost entirely on contract terms.
All six alternatives at a glance
Prices read in September 2026. Rows marked reported come from third-party data because the vendor publishes no rate card. Note how many of this category will not tell you a number.
Tool
Entry price
Creators you can contact / month
Billing
Free option
Tokfluence
$99 / month
10,000 / month
Monthly, cancel any time
Permanent free plan
Upfluence
Quote only
Not published
12-month minimum
Trial after a sales call
Modash
$199 / month
150 / month
Monthly or annual
14-day trial
GRIN
$200 / month
Credit-metered
Monthly, published
Free plan, 200 credits
Influencity
$398 / monthreported
1,200 outreach emails
Month to month
7-day trial
Heepsy
69 EUR / month
300 / month
Annual for list price
Free plan, 500 results
HypeAuditor
From $299 / monthreported
~1,000 / month
Per user, annual
Limited free access
Three of the seven rows here have a published price you can act on today. That is the state of this category.
The 6 best Upfluence alternatives, compared
1
Tokfluence
Unlimited influencer search. One flat price.
Who it is for
Teams who wanted a creator database and found themselves in a procurement process. Especially anyone booking small creators: 92% of our index sits between 1,000 and 50,000 followers.
Pricing
$99 a month, published on the website, billed monthly, cancel in the app. A permanent free plan rather than a trial after a call. No seat pricing. The API is separate and self-serve from $49 a month.
Where it beats Upfluence
The price is on the website. Upfluence publishes no rate card and no plan comparison, so there is no way to budget without a sales call.
No contract. Upfluence carries a 12-month minimum, and its Trustpilot reviews cluster almost entirely on people who understood the term to be shorter.
You can test the index before speaking to anyone, on a free plan that does not expire.
On-demand crawling when a niche is thin, back in 30 to 60 minutes.
Pick Upfluence instead if you need attribution tied back to Shopify revenue, affiliate management and outreach in one contracted system. That is a genuinely different product and we do not pretend to be it.
TokfluenceBrand lookup: creators who have already posted about a given brand, yours or a competitor's. Available on the paid plan without a call, a quote or a term.Plain-language search against the index. Sign up, search, decide. No demo required first.
2
GRIN
Closest full-suite replacement
Who it is for
DTC and Shopify brands who want the whole creator programme, which is what Upfluence sells, but with a price they can read before a call.
Pricing
Published and credit-metered: Free with 200 credits, Starter $200, Growth $500, Scale $1,000, Complete $1,500. Overage at $0.10 a credit with a cap you set. Seats are unlimited.
Where it beats Upfluence
Published pricing, monthly, no minimum term. That is the single biggest complaint about Upfluence answered.
Product seeding, payments, affiliate links and creator CRM, which is the same job Upfluence does.
A free tier with no trial clock, so you can evaluate before committing anything.
Pick Upfluence instead if discovery matters to you. GRIN reviewers report the creator discovery feature was removed without notice, and the replacement filters draw complaints.
3
Modash
Best for pure discovery
Who it is for
Teams who only ever used the Upfluence database and never touched the workflow modules.
Pricing
$199 a month for Essentials: 300 opened profiles, 150 email unlocks, 2 seats. Performance $499. Enterprise from $14,700 a year.
Where it beats Upfluence
Published price, no sales call, and monthly billing available.
Clean multi-platform data across TikTok, Instagram and YouTube, rated 4.9 on G2.
Pick Upfluence instead if you need the workflow. Modash stops at discovery and hands off, where Upfluence runs the programme end to end.
4
Influencity
Multi-platform with campaign management
Who it is for
Teams who wanted Upfluence but could not get past the quote, and want a number on a page.
Pricing
Professional is $398 a month with 5,000 monthly results, 100 profile analyses and 1,200 outreach emails. Enterprise is quote-only. 20% off annual billing, 7-day trial, no free tier.
Where it beats Upfluence
Published pricing and monthly billing, against a 12-month minimum.
A published price you can act on, against a quote you have to ask for.
Pick Upfluence instead if $398 a month is more than the job is worth to you. Reviewers also report slow support and a two-week ramp.
5
Heepsy
Best on a tight budget
Who it is for
Teams who are not ready to spend Upfluence money on a channel they have not proven yet.
Pricing
Free plan with 500 search results. Starter 69 EUR, Plus 149 EUR, Advanced 229 EUR a month on annual billing, with 300, 1,200 and 6,000 outreach emails.
Where it beats Upfluence
Published prices, published limits, and a genuine free plan you can start on today.
No call, no quote, no minimum term.
Pick Upfluence instead if you need depth. The data is thinner and the advanced filters sit on the higher tiers.
6
HypeAuditor
Best for audience fraud checks
Who it is for
Teams whose Upfluence complaint was creator quality rather than price. A recurring G2 theme is weak response rates from Upfluence-sourced creators.
Pricing
Reported from $299 a month billed annually, Capterra lists $399 per user per month. No published rate card.
Where it beats Upfluence
Audience authenticity analysis applied consistently across the database.
It answers the "are these creators real" question directly rather than as a filter.
Pick Upfluence instead if you wanted to escape a sales process. You are swapping one quote-only vendor for another.
Upfluence vs Tokfluence, line by line
Upfluence figures are quoted from their own site or labelled as third-party reporting, because no rate card is published. Read in September 2026.
Upfluence
Tokfluence
Entry price
Quote only, not published
$99 / month, on the website
Realistic minimum
Reported around $1,276 / month across modules
$99 / month
Contract term
12-month minimum on annual plans
Monthly, cancel any time
Time to first search
After a sales call and onboarding
Sign up and search
Free option
Trial configured after a call
Permanent free plan
Creator search
Not published
Unlimited
Verified email reveals
Not published
10,000 / month
Seats
Extra seats priced separately
No seat pricing
API access
Typically a paid add-on
Self-serve from $49 / month
Trustpilot rating
3.4, mostly contract complaints
Not listed
Ecommerce revenue attribution
Yes, tied to Shopify and others
No, we hand off clean data
Platforms covered
Multi-platform
TikTok, in depth
The last two rows are differences rather than defeats. Revenue attribution is a real capability we do not have. Every competitor we have broken down this way is on the platform comparisons hub.
Which Upfluence alternative should you pick?
The useful question is which modules you actually used. Most people who leave Upfluence were using one of them.
You only ever used the database: Tokfluence at $99, or Modash at $199 for multi-platform.
You will not sign for twelve months: everything here except Upfluence bills monthly.
You need the whole programme anyway: GRIN, same job, published price.
Creator quality was the complaint: HypeAuditor.
You need to prove the channel first: Heepsy's free plan, or ours.
Stay on Upfluence if
Creator activity needs to be attributed back to Shopify revenue. That is a real capability and most of this list lacks it.
You are already mid-term, in which case the decision is about renewal rather than switching.
You run discovery, outreach, affiliate and reporting as one programme and want one vendor accountable for it.
The verdict
Upfluence is a good platform sold on terms that a lot of buyers regret. The software rating and the customer-experience rating disagree by more than a point, and the reviews make it obvious which half of the business causes that.
If you genuinely need revenue attribution across an always-on programme, it earns its contract and this page will not talk you out of it. If you mostly need to find and contact creators, $99 a month published on a website, cancellable in the app, with a free plan you can test first, is a very different proposition to a twelve-month signature.
Frequently asked questions
What is the best Upfluence alternative?
If the price or the contract was the problem, Tokfluence is $99 a month published on the website with no minimum term. If you genuinely need the full creator programme, GRIN does the same job as Upfluence and publishes its pricing. If you only ever used the database, Modash at $199 is the cleaner discovery tool.
How much does Upfluence cost?
Upfluence does not publish pricing. It is modular and custom-quoted by the modules you pick, your team size and programme volume, with a 12-month minimum on annual plans. Third-party reporting puts a realistic all-modules minimum at roughly $1,276 a month before seats, which would be $15,000 or more across the term. Read in September 2026; your quote will differ.
Does Upfluence have a free trial?
Yes, but not a self-serve one. Their own site says the trial is set up after an initial call so it can be configured for your use case. That is a reasonable enterprise practice and also means you cannot evaluate the database before speaking to sales.
Why do people look for Upfluence alternatives?
The contract, overwhelmingly. Upfluence rates 4.6 on G2 across 139 reviews but 3.4 on Trustpilot, and almost every low review names the same issue: buyers who understood the commitment to be month-to-month or six months discovering it was twelve with no early exit. Secondary complaints are opaque pricing, add-on costs pushing the real figure past the quote, and low response rates from sourced creators.
Is Upfluence worth it?
For a large ecommerce team running an always-on programme with revenue attribution back to Shopify, yes. It does a job the cheaper tools on this page genuinely do not. For a team that mostly needs to find and contact creators, you are buying a contracted suite to use one module of it.
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Disclaimer The data Tokfluence provides is not authorized or verified by TikTok. We are gathering data from the TikTok website not an API.Tiktok does not endorse the data being shared. We are not an official partner of TikTok.
Upfluence
Modash
GRIN
Influencity
Heepsy
HypeAuditor
