9 TikTok Influencer Marketing Examples (2024 to 2026), With Results

TL;DR

• Nine TikTok-first campaigns from 2024 to 2026, each with the creators used, the format, a published result and a link to where that result was published.
• No single tier wins: CeraVe and Chili's used creators with millions of followers, Vaseline rewarded 450+ creators who were already posting about it, and Medicube runs a wide affiliate base next to celebrity posts.
• The most copyable idea: start from creators who already talk about your product or your category. Vaseline, CeraVe and Planet Fitness all built on content that existed before the brief.
• Our own number: in our index, 48% of creators using #medicubepartner or #chilispartner have under 50,000 followers, against 9% for #vaselinepartner. Brands pick very different creator mixes.
• The caveat: most results here come from award entries, brand press or TikTok's own case studies. They are self-reported and show what worked once, not what will work for you.

Most lists of influencer marketing examples recycle the same campaigns from 2019 and 2020, mix Instagram with YouTube and TikTok, and quote results nobody can trace. This one is narrower on purpose: nine campaigns that ran on TikTok first, between 2024 and 2026, each with a result you can click through to.

For each one you get the brand, the creators and their size, the format, the result with its source, and the one thing worth copying. At the end, we show how to find similar creators, including the ones who already tag your competitors. If you are looking for post formats rather than whole campaigns, our guide to sponsored social media post examples covers those.

What are the best influencer marketing examples on TikTok?

The nine below, ranked roughly by how much a normal brand can copy from them. Here is the whole list in one table:

Results as published by the brand, its agency, an awards entry or TikTok. Sources are linked in each section and listed at the end.

How did Vaseline turn creators' hacks into a 43% sales lift?

By verifying content creators were already making, instead of briefing new content. Creators on TikTok and Instagram kept posting DIY "Vaseline hacks". Vaseline had its scientists test them, gave the safe ones an official "Vaseline Verified" badge and called out the unsafe ones in out-of-home ads.

• Brand and markets: Vaseline (Unilever), US, UK and South Africa, April to July 2025
• Creators: "450+ creators engaged globally, generating 19K+ posts", starting with 17 at launch
• Format: a verification reply to a creator's own hack, then amplification. Verified creators could link the product in their own TikTok Shop and earn on every sale
• Result: "+43% underlying sales growth across e-commerce channels", "+13.9% retail sales growth in the UK" in the first month, and an engagement rate the entry puts at 27% against a 4% TikTok benchmark (The One Show entry). It won the Social & Creator Grand Prix at Cannes Lions 2025 (Contagious)
• What to copy: find the creators who already use your product in a way you did not plan, and reward them. It is cheaper than inventing a trend and far more believable

How does Medicube use TikTok creators to sell?

With two layers: a few big names for attention, and a wide base of TikTok Shop affiliate creators for sales. Kylie Jenner's paid TikTok for the brand in April 2025 drew nearly 60 million views. Underneath that, 637 creators in our index alone have used #medicubepartner.

• Brand and market: Medicube, a Korean skincare brand, US, 2025
• Creators: celebrity partnerships plus a large affiliate base. In our index, 48% of the creators using #medicubepartner have under 50,000 followers (more on that below)
• Format: TikTok Shop affiliate videos, with the best organic posts boosted as ads
• Result: 219% year-on-year GMV growth on TikTok Shop and 13 billion views across 864,000 hashtag posts in two years (Modern Retail, a piece sponsored by TikTok Shop). Traackr data reported by Glossy put the engagement rate of Medicube's boosted creator content at 8.23%, against 1.03% for non-boosted posts
• What to copy: let many creators post, then put ad money behind the few videos that are already working. Our guide to finding TikTok Shop creators covers how to build that affiliate base

What did Chili's get from nine TikTok creators?

A 9.02% engagement rate across 21.7 million people reached, by letting creators tell real stories about ordering the Triple Dipper rather than reading a script.

• Brand and market: Chili's, US, 2025
• Creators: nine, named in the entry. The four we found in our index have between 805,000 and 4.5 million followers today, so this was a macro and mega campaign
• Format: creator-led storytelling around one menu item
• Result: 21.7 million people reached, 176,133 engagements, and a 9.02% engagement rate, "1.67% above Chili's average". The best creator hit 12.38% (Shorty Awards entry)
• Caveat: the entry also cites "23 million additional Triple Dippers sold year over year". That is the whole business, not this campaign alone
• What to copy: measure each creator against your own average engagement rate. It tells you who to rebook, which a total view count never will

How did Planet Fitness get 40 million views from one creator?

By booking a creator who was already the story. Neace Robinson had gone viral for singing at a funeral. Planet Fitness, which sponsors the Times Square New Year's Eve ball drop, brought her in to lead the countdown with her own catchphrase, and turned it around in 14 days.

• Brand and market: Planet Fitness, US, New Year's Eve 2024
• Creators: one, a viral personality rather than a long-running creator
• Format: three posts from the brand's own TikTok account featuring her
• Result: "40M+ organic views and 7.5M engagements across just three posts", over a million shares and 26,000 new followers (Shorty Awards entry)
• What to copy: speed. A viral moment has a shelf life of days, so the approval chain matters more than the budget

What made Bugles' Saudi creator campaign work?

A simple ritual every creator could repeat in their own style: open a pack, taste, remix the snack in an unexpected combination, sync the crunches to a track, and finish with Bugles on the fingertips.

• Brand and market: Bugles, Saudi Arabia, 2025
• Creators: "a curated mix of Saudi comedy, lifestyle, and food creators"
• Format: a repeatable template creators remix
• Result: 44 million views (30% organic), 688,000+ engagements, 91.6% positive sentiment and a 65% increase in e-commerce sales (Shorty Awards entry)
• What to copy: give creators a format, not a script. A fixed structure with room to play gives you consistent, recognisable videos without making them sound like ads

How did CeraVe use creators before its Super Bowl ad?

CeraVe started a fake rumour on TikTok that actor Michael Cera had created the brand, weeks before revealing the joke in its Super Bowl LVIII ad. Haley Kalil (8.5 million TikTok followers at the time, per Aspire) posted that she had spotted him signing bottles in a pharmacy, and other creators picked up the story.

• Brand and market: CeraVe (L'Oréal), US, January and February 2024
• Creators: four hero creators, mostly mega, plus "400+ organic influencer engagements" from creators who joined in (The Drum awards case study)
• Format: a staged story told in three acts over four weeks
• Result: "15.4B impressions before the commercial aired", per the agency's entry. Ad research firm DAIVID ranked it the most effective Super Bowl campaign on TikTok (Marketing Dive)
• What to copy: creators can build the story before your paid moment, not just repeat it after. You do not need a Super Bowl budget for that; a product launch or a sale works the same way

How did Kia use TikTok creators to sell a car?

It replaced the website car configurator with one on TikTok, built with eight creators and augmented-reality transitions, for the launch of the 2025 Kia K4.

• Brand and market: Kia America, US, 2024
• Creators: eight popular TikTok creators
• Format: an interactive configurator inside TikTok
• Result: "over 300K Kia K4 configurations" and "over 40 million impressions" (Shorty Awards entry)
• What to copy: measure an action, not just views. Configurations are much closer to a sale than an impression, and they told Kia which options buyers wanted

Do creator-made ads beat studio ads on TikTok?

In STARZ's test, yes: ads made by three creators for the final season of Power Book II: Ghost earned a 49% higher six-second view-through rate than the studio-produced content.

• Brand and market: STARZ, US, 2024
• Creators: comedy creators Kyle Flood and Jalen Hinton, and entertainment creator Bryce Vaughn, booked through TikTok Creative Exchange
• Format: creator-made videos run as TopView and In-Feed ads
• Result: 25.3 million impressions, a 44% increase in average watch time and a 49% higher six-second view-through rate than studio content (TikTok for Business case study)
• What to copy: run creator ads and your own ads side by side on the same budget. If you want to run the creator's video from their own handle, read what influencer whitelisting is first

What can you learn from Crocs' month-long TikTok live?

That live selling can be an influencer format too. For "Croctober" in October 2025, Crocs streamed on TikTok Shop 24 hours a day for the whole month, with celebrity guests, giveaways and products sold only on the stream.

• Brand and market: Crocs, US, October 2025
• Creators: celebrity partners and hosts
• Format: a 744-hour TikTok Shop livestream
• Result: over 11 million views and $1.5 million in live sales (Modern Retail, sponsored by TikTok Shop)
• What to copy: if you sell on TikTok Shop, book creators to host a live session, not just to post a video. Most brands will not stream for a month; one well-promoted evening with the right host is the realistic version

What do these influencer marketing examples have in common?

Three things, and none of them is a follower count.

The creator mix varies widely. CeraVe and Chili's used creators with millions of followers. Vaseline and Medicube spread across hundreds or thousands of creators of every size. Planet Fitness used one. If you are working out which size fits your budget, our TikTok creator rates by tier and the guide to influencer tiers cover the costs and trade-offs.

Do big brands work with small TikTok creators?

Some do, and you can see it in who posts their partner hashtag. We counted the creators in our index who have used four of these brands' #[brand]partner hashtags, and the share of them with under 50,000 followers:

Measured in the Tokfluence creator index on 16 October 2026. Creators with 1,000+ followers only. Hashtags are counted over a creator's lifetime of posts, so a tag shows the creator used it at least once, not that they work with the brand now. At least, on TikTok: the whole-index baseline means at least 15.3 million TikTok creators under 50,000 followers (the 12.8M nano + 2.4M micro creators in our index on 8 September 2026), about 1% of TikTok's 1.59 billion ad reach (DataReportal, January 2025). That is a floor: TikTok has more accounts than we have crawled.

Two things stand out. First, every brand's partner tag skews much bigger than our index as a whole: 93% of creators in our index have under 50,000 followers (at least 15.3 million on TikTok), but at most 48% of these brands' tagged partners do. Second, the mix is a choice. Medicube and Chili's have as many partners under 50,000 followers as over it; Vaseline's partner tag is almost entirely bigger accounts, even though its prize-winning campaign rewarded creators of every size.

Partner tags also skew bigger than ordinary mentions. In a separate count for our brand ambassador guide, 47% of creators who tag @CeraVe had under 50,000 followers, against 29% for the paid-sounding #ceravepartner. That fits what you would expect: plenty of small creators mention a brand they like, but fewer get paid partnerships.

How do you find creators like these with Tokfluence?

Start with the creators who already post about your category or your competitors, which is the pattern behind the best campaigns above. Tokfluence is the tool we build, so weigh this section accordingly. It searches our index of TikTok creators.

1. Search by brand mention. Put a competitor's TikTok handle in the mentions filter, or open it in Brand Lookup, to list every creator in our index who has tagged that brand. Add a #[brand]partner hashtag to narrow it to creators who have likely done paid work in your category.
2. Search by what they post. Describe the creator in plain words, for example "skincare creators in the UK who film routines", and the search turns it into filters on bio, hashtags and captions.
3. Set the size and quality. Follower range, engagement rate, average views and country. Medicube-style programmes want many creators under 50,000 followers; a CeraVe-style launch wants a handful of big ones.
4. Check contact and fit. Tokfluence shows contact details where creators publish them, and the Has email filter keeps only the ones you can email. If you sell through TikTok Shop, the TikTok Shop filter narrows to creators who use TikTok Shop hashtags or mention it in their bio.
5. Save and export. Save the shortlist to a list and export a CSV for your outreach tool. Our influencer outreach guide has the templates.

Brand Lookup lists the creators who have mentioned a brand, with the stats you need to shortlist them.

When the niche is thin, fill it. If your category barely shows up, Ultra Search reads TikTok live from a one-sentence brief. API and MCP access is not included in Pro. The Tokfluence MCP server can run the same searches from an AI assistant and start a live TikTok crawl from the chat for 250 credits; the new creators become searchable a few hours later. That on-demand crawl is the main thing that sets Tokfluence apart.

Track the posts. Once creators post, paste the TikTok URLs into campaign tracking to get views, engagement rate and cost per 1,000 views per creator, the per-creator comparison that told Chili's who beat its average.

What it costs. One credit is one creator profile. Pro is $99 a month and includes 10,000 email reveals a month, plus 20,000 searches and 3 Ultra Searches. Existing Agency subscriptions are a legacy plan and are not offered to new customers. There is a free plan with no card; you add a card only at checkout (pricing). Discovery Service is a legacy plan and is not offered to new customers.

When is Tokfluence not the right tool?

When you only want creators who already sell on TikTok Shop, ranked by their sales: TikTok's own Affiliate Center shows first-party revenue data we cannot match. And if you need an all-in-one system with gifting and seeding logistics, payments and affiliate links, or deep Instagram audience analysis, pick a platform built for that; Tokfluence finds and vets creators and hands the data to the tools you already use.

What do these case studies not prove?

That the same plan will work for you. Read every result above with three caveats:

1. Most numbers are self-reported. Awards entries, agency case studies and brand press are written to win or to sell. None of the results above has been independently audited.
2. Some sources are paid. The Medicube and Crocs figures come from a Modern Retail piece sponsored by TikTok Shop, and the STARZ result is TikTok's own case study.
3. Results mix different things. Impressions, reach, views and sales are not the same metric, and a figure like Chili's "23 million additional Triple Dippers" covers far more than one creator campaign.

Use these examples for the idea, then test it small. Our guide to running a UGC campaign and the first influencer campaign guide cover the budget, brief and measurement for your own version.

Sources

• Vaseline Verified: The One Show entry and Contagious, Cannes Lions 2025 Social & Creator winners
• Medicube: Glossy, May 2025 and Modern Retail, May 2026, sponsored by TikTok Shop
• Chili's: 18th Shorty Awards entry
• Planet Fitness: 18th Shorty Awards entry
• Bugles: 18th Shorty Awards entry
• CeraVe: The Drum awards case study, Marketing Dive, February 2024 and Aspire
• Kia: 17th Shorty Awards entry
• STARZ: TikTok for Business case study
• Crocs: Modern Retail, May 2026, sponsored by TikTok Shop
• Partner hashtag counts and Chili's creator sizes: Tokfluence creator index, 16 October 2026
• TikTok ad reach: DataReportal, TikTok statistics and trends, January 2025 (1.59 billion)
• Tokfluence plans and credits: tokfluence.com/pricing, read October 2026